About us
About us
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Shenzhen Rongqiang Technology Co., Ltd. Shenzhen rongqiang Technology Co., Ltd. is a high-tech enterprise specializing in the production of surfactants forindustrial cleaning agents. At present is a large-scale production and sales enterprises, early production and sales of detergent surfactants. It has a high reputation, a very influential brand, has the production patent technology, can provide high-quality surfactant products, free detergent production formula and professionaltechnical support, product Consulting Hotline 4006666986
Rongqiang Technology Website
Shenzhen Rongqiang Technology Co., Ltd. was established in December 2005. It is a national high-tech enterprise that manufactures, develops and sells surfactants for industrial cleaning agents. The brand is the only enterprise authorized to manufacture,operate and use the"HIGHALWAYS“surfactantbrand in Mainland China.Many well-known domestic and foreign manufacturers of cleaning agents and surface treatment agents prefer Rongqiang surfactants.
Company Name
Shenzhen Rongqiang Technology Co., Ltd.
headquarter address
Qianjin Second Road, Baoan District, Shenzhen
Established
December 2005
Business Scope
Surfactant for cleaning agent
Company Type
Limited company
Company slogan
Rongqiang surfactant makes the cleaning agent better
Annual turnover
105 million yuan (December 31, 2010)
Founder
Zhu Ridong
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Our History
- Rongqiang Company was established in Shenzhen in December 2005.
- In June 2006, Rongqiang Company formally reached an agreement with Haworth International (Hong Kong) Co., Ltd., officially authorizing Rongqiang to manufacture and operate HIGHALWAYS surfactants in mainland China, and some products were designated for import from Haworth International.
- In March 2007, an advanced production line with an annual output of 5,000 tons was established in Gongming, Shenzhen, and some products were exclusively produced globally.
- In May 2008, it passed the ISO9000 quality management system certification, and cooperated with domestic universities, colleges, universities, and research institutes. Famous cleaning agents and surface treatment agent manufacturers reached strategic cooperation. The number of customers exceeded 1,000, and the annual sales of Rongqiang products exceeded 60 million.
- In January 2009, the Rongqiang brand was launched, the Rongqiang R & D laboratory was established, and it has advanced complete testing and R & D equipment, marking Rongqiang ’s ability to independently develop special surfactants for cleaning. After the global financial crisis, the company's performance still maintained a large growth.
- In 2010, the fifth anniversary of the establishment of Rongqiang, Rongqiang's annual sales exceeded 100 million yuan, build a product research and development center, comprehensively improve production and sales, and make strategic preparations for the future of creating a global famous brand.
- In 2011 Rongqiang will enter a period of rapid development and look forward to growing with you.
- In 2012, Rongqiang initially established an enterprise information system to further improve management efficiency.
- In 2014, it passed the review of the National Innovation Committee and was awarded "National High-tech Enterprise".
- In 2015, the company prepared to establish two production bases and a research and development center in Shaoguan, Guangdong and Loudi, Hunan. It is expected to be completed by the end of 2017 and the end of 2018, and will further improve product research and development capabilities and production capacity, reduce production costs, and increase market competition. force.
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In 2016, a new production base, Guangdong Rongqiang Chemical Co., Ltd., was completed with an annual output of 15,000 tons of detergent-specific surfactants and cleaning aids.
Certificates
Company Exhibition
2016 Shanghai 28th China International Surface Treatment Exhibition
2015 Shanghai 28th China International Surface Treatment Exhibition
Rongqiang's previous exhibitions
Operation Status
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Rongqiang Technology has become China's largest manufacturer of surfactants for industrial cleaning agents and free service providers of cleaning agent technology, serving more than 3,000 companies. We not only provide high-quality professional surfactants, free reference formulas, and provide The most professional technical support.
A. Alliance with customers
"Allied with customers" Rong Qiang's view on customers and competitors is: "I always think of customers, not always consider competition." Many companies are too concerned about the actions of their competitors, so they are more constrained. They spend too much time trying to catch up behind others, but do not have time to look forward. In the sales of industrial cleaning agents and surface treatment agents, excessive competition is an indisputable fact. Rongqiang develops new products and new solutions for customers every year to meet the needs of customers' product replacement. Successful cases include: cleaning agents, dewaxing agents for Samsung, Apple, Canon, Nikon and other products, phosphorus-free cleaning agents for Gree, Midea, TCL and other home appliances, etc., which provide advanced formulations for cleaning agent manufacturers. It also provides technology-leading surfactant raw materials.
B. Alliance with suppliers
Rongqiang attaches importance to domestic procurement. At the same time, it establishes a procurement contact point in Hong Kong, a technical exchange and technical cooperation point, and establishes a procurement cooperation relationship with international surfactant raw materials in the United States, Japan, Indonesia and other countries. The exclusive supply of Rongqiang ensures the low cost of raw materials and maintains strong technical advantages and competitiveness. Rongqiang purchases batches of key raw materials for surfactants to ensure the quality of raw materials and exclusive domestic purchases. In 2013, foreign purchases amounted to approximately US $ 20 million.
C, direct sales mode
Since the establishment of Rongqiang Technology, it has adhered to the direct selling model, blocked the temptation, and refused to develop middlemen. Although it affects the short-term development speed and loses some short-term benefits, Rongqiang firmly believes that the elimination of the middleman link can reduce the sales price. And the long-term development of customers have great benefits.
D. Customer-oriented marketing strategy
Rongqiang Technology wholeheartedly provides high-quality and comprehensive customer service, has a dedicated customer service department, and has a professional sales and technical support team to provide a full range of pre-sales, sales, and after-sales services to provide customers with different areas of high quality service.
E, Rongqiang customer
As of 2014, Rongqiang customers exceeded 2,000, with a satisfaction rate of over 98%.
F. Rongqiang insists on only making good products at real prices, products that reassure customers
With the acceleration of Rongqiang's business expansion, the company's competitors are also increasing. Now it is not which companies want to compete with Rongqiang, but Rongqiang wants to compete with each company. There are some low-cost and inferior products on the market, copying Rongqiang product manuals, trying to imitate Rongqiang products, using the amount of detergent raw materials added to a certain degree of flexibility, making surfactants into detergents for sale, because competitors have little advantage , So use the temptation of low prices (in fact, if Rongqiang can make products of the same quality can be sold at a price of about 20-50% lower than its competitors), inferior products have high profit margins, and use monthly knots to compete with Rongqiang, however, Rongqiang disdains such low-priced products. Rongqiang believes very confidently, "The most important thing for an enterprise is to make products that can withstand the test to meet the needs of customers, no matter what products you run, make genuine products. Products can truly win the trust of customers. These basic principles are the same for any customer.
Product Category
First, the surfactant for the pre-coating treatment agent
1. Low-foam non-foaming surfactant
① For spraying degreasing agent, suitable for preparing degreasing powder, or two-component product of degreasing powder and degreasing agent.
② It is suitable for spraying two-in-one low-degreasing phosphating, two-in-one degreasing and rust removing, and aluminum acid degreasing agent.
2. High alkali resistance and low foam surfactant;
① High-quality low-foam strong alkaline spray liquid degreasing agent, single-component transparent liquid product, strong degreasing power.
② High quality strong alkaline liquid degreasing agent, one-component transparent liquid product, strong degreasing power, most suitable for soaking treatment occasions.
3. Surfactant
① For immersion degreasing, suitable for degreasing powder, two-component product of degreasing powder and degreasing agent.
② Excellent additive for alkaline degreasing.
③ Degreasing and derusting two-in-one, degreasing phosphating agent, acidic degreasing agent, aluminum acidic degreasing agent and other immersion treatment products.
Second, surfactant for electroplating pretreatment agent
① Surfactant for dewaxing water and surfactant for degreasing and dewaxing powder.
② Surfactant (for soaking, ultrasonic degreasing, cleaning).
③ Surfactant for electrolytic degreasing (electrolytic degreasing powder).
④ Electrolytic surfactant for liquid electrolytic degreasing agent.
Three, low foaming surfactants for cleaning steel strips (strips)
① Special low foam surfactant for steel strip low foam high alkali liquid cleaning agent (spray cleaning, electrolytic degreasing treatment, special for liquid products).
② Low-foam surfactant for steel belt low-foam degreasing powder (for spray cleaning, electrolytic degreasing treatment).
③ Chelating and dispersing agent (the best assistant for strong dirt removal, rust removal, steel strip cleaning agent).
Four, surfactant for optical glass cleaning agent
① Chelating and dispersing agent (the best assistant for strong dirt removal, rust removal, optical glass cleaning).
Five, low foaming surfactants for cleaning agents of wine bottles, beer bottles and beverage bottles
① Chelating and dispersing agent (the best auxiliary agent for strong dirt removal, rust removal, optical glass, bottle cleaner)
VI. Surfactants for precision cleaning
① Low-foam non-foaming surfactant (for spray cleaning agent, suitable for preparation of cleaning powder, or two-component product of cleaning powder and cleaning agent).
② High alkali resistance low foam surfactant, high quality low foam strong alkaline spray liquid cleaning agent, single component transparent liquid product, strong cleaning power.
③ Low foam surfactant, high quality low foam strong alkaline cleaning agent, suitable for immersion cleaning, also suitable for spray cleaning, water spray requires low foam occasions.
④ Chelating and dispersing agent (the best auxiliary agent for strong dirt removal, rust removal, cleaning agent).
⑤ Low-foam surfactant (suitable for cleaning low-foam spray cleaning agents such as two-in-one cleaning and rust removal, acid cleaning agent).
⑥ Surfactant, two-in-one for cleaning and derusting, acidic cleaning agent, aluminum acidic cleaning agent and other products.
⑦ Surfactant (excellent additive for alkaline cleaning).
VII. Anti-rust additives (without harmful substances such as nitrite, chromate, etc.)
① Phosphate ester anti-rust additive.
② Polycarboxylic acids
③ Borates
Eight, defoamer and other additives
① Silicone defoamer.
② No wow defoamer.
③ Preservative.
Company Philosophy
- Development concept: We adapt to the development opportunities of the new century, adhere to the "innovation and development, integrity, strong cooperation, shared success, ecology The enterprise development belief of "environmental protection, high-end quality, and global development" strives to build a leader in the field of surfactants in the global chemical industry that is oriented to rapid growth and innovation.
- Quality concept: Rongqiang adheres to the core value concept of "international quality, international brand, independent innovation", and cooperates for every global strategy The long-term development of partners provides excellent quality of value, ecology, environmental protection, health and safety.
- Brand concept: "Rongqiang" will inherit the high-quality brand concept of "everything is for you" and join hands with elite companies in the global cleaning industry , "Intelligent" global surfactant brand of outstanding cleaning agent!
- Service concept: We take "Move every customer with love" as the highest and only customer service criterion, for each Rongqiang Customers provide professional, innovative, globalized, emotional, pre-sale, in-sale, and after-sale system quality services.
Technical Papers
1). Zhu Ridong, "Cleaning of PS Plate Aluminum Sheet Base Coil for Printing" was published in "Modern Layer Technology", CLC number: TQ423.46, article number: 1004-227X (2012) 05-00-03
2). Zhu Ridong, "Pretreatment Agent for Phosphorus-Free Coatings in the Home Appliance Industry" was published in "Electroplating and Finishing", classification number TG178, machine classification number: X52 U46
Company Patent
A spray experimental cleaning machine, utility model patent number, ZL 2011 2 0448894.2
Surfactant composition special for spraying low foam cleaning and preparation method, invention patent number: ZL 2012 1 0150010.4
Surfactant composition special for cleaning mixed oil and preparation method, invention patent number: ZL 2012 1 0183063.6
Market position and market competition
Rongqiang is an early domestic enterprise specializing in surfactants for cleaning agents. Its market share in the market segment has been far ahead, leading the technological development of surfactants for cleaning agents. It has been imitated, but it has never been surpassed.
Rongqiang believes that competition in the market is a good thing, it can raise the awareness of enterprises' worries, accelerate the technological upgrading of products, promote the progress of technology, and allow customers to get products with real high quality and low price. Products need to be highly valued by customers. We must clearly realize that there is no production scale, no procurement resource advantages, no leading technology, how can there be good products with low cost and low price, and some competitors use low quality and low content 3. Deceptive products are sold at low prices. Rongqiang insists on making products that stand the test, and worthy of customers 'products, to win customers' loyalty and trust with high-quality products and high-quality services.